Who are the top SEO experts and speakers in world in 2025?

Who do SEO Experts consider Seo Experts?

Who do SEO experts consider the top SEO Experts? Insights from SearchMasterMind

Who are the leading SEO experts, voices and speakers in the world that other SEO experts go to for discuss the search industry and get advice? This isn't about public profiles, general knowledge, generic advice, social media numbers or rehashed outdated SEO lists. It's about the nuance, the edge cases, the proprietary insights, and peer to peer expert recognition and validation. We run the world's top invite only SEO event, so in order to get our invite list right we do a lot of research. Every year, we undertake a rigorous deep dive to identify the top SEO experts and reply on the informed judgment of those actively innovating at the highest levels of SEO and search. To earn an invite you really need to be at the top of your game.

The individuals we invite embody a rare combination of:

• Peer Recognition: The respect and acknowledgment of other SEO expert strategists and practitioners.

• Deep and Diverse SEO Expertise: A comprehensive understanding of the multifaceted nature of SEO and search.

• Recognition as Speakers and Educators: Respected voices who actively share their knowledge and insights at industry events.

• Strategic Vision and Leadership: Enough said

• Commitment to Innovation and Adaptation: Those that drive new SEO testing that refine strategies within industries.

  
  

  The Leading SEO Experts and Speakers of 2025

  Based on our 2025 research, our discussions behind closed doors, and the consistent delivery we see from those at the forefront of the industry, here's a list of 35 top SEO experts identified by other SEO experts and speakers (in no particular order):
  

  Natalia Witczyk: An International SEO Consultant specializing in search engines beyond Google, including Baidu, Naver, and Yandex. She shares her extensive knowledge of multilingual and large-scale international websites at conferences across Europe and Asia.

  Aleyda Solís: An internationally renowned SEO consultant, known for her deep expertise in international and technical SEO. A frequent speaker at global conferences, Aleyda shares practical insights and strategic advice for complex global brands.
  

  Chris Green: A seasoned strategic and technical SEO expert, delivering high-impact campaigns for enterprise brands. He is a sought-after speaker known for his ability to train high-performing teams.
  

  Gerry White: With over 20 years in digital, Gerry is a leading voice in technical SEO, international growth, and data-driven performance. He is a regular speaker at industry conferences and has judged search awards worldwide.
  

  Rishi Lakhani: A digital marketing strategist with over two decades in SEO, known for developing pioneering SEO models and best practices. He is a sought-after speaker at numerous industry events and shares his insights on his widely respected blog.
  

  Dawn Anderson: A highly qualified expert in digital marketing strategy and a frequent contributor to leading industry publications. She is also a speaker at SEO conferences, sharing her analytical and insightful perspective.
  

  Andy Chadwick: A data-driven SEO consultant who uniquely integrates AI and machine learning into his work, with a focus on innovative approaches to keyword research. He shares his expertise at industry events.
  

  Will Kennard: A Digital Strategy Consultant with a specialism in SEO & Web Development, helping businesses grow digital products and sharing his knowledge through speaking engagements.
  

  Geoff Kennedy: A highly capable freelance SEO and digital marketing consultant with a proven track record of delivering results for clients, he is a trusted expert and a valuable speaker at industry events.
  

  Arnout Hellemans: A highly respected technical SEO expert known for his deep understanding of complex search engine mechanics and his practical, results-driven approach. He is a frequent speaker at technical SEO conferences.
  

  Giulia Panozzo: An in-house Director of Customer Acquisition and neuromarketing consultant, leveraging a background in Cognitive Neuroscience to drive and optimize SEO strategy. She is a regular speaker at international industry conferences.

  Gareth Hoyle: A long-standing and respected figure in the SEO community, known for his practical, results-driven approach and extensive experience in the field. He is a sought-after speaker at SEO conferences.
  

  Yagmur Simsek: A leading SEO and content strategist at Philip Morris International, recognized for her corporate expertise and for organizing "Search 'n Stuff" industry dinners—intimate networking events for search pros. She's also a frequent speaker at major SEO conferences.

  Silvia Martin: An independent SEO Consultant and founder of Trebole, specializing in SEO strategy and technical SEO, with experience helping global brands improve their online visibility and organic performance. She is a certified mentor and shares her expertise at industry events.

  Aoife Mc Ilraith: A senior international digital and search consultant with over two decades of experience, building multilingual digital SEO and marketing content strategies for global B2B and B2C brands. She is a recognized authority and speaker at global marketing events.

  Darby Rahme:  President of Warrior Digital Communications, working with Fortune 500 and top real estate companies. She is an instructor and speaker, educating on real estate marketing, SEO, and paid search.

  Gianluca Fiorelli: A strategic and international SEO consultant with nearly 20 years of web marketing experience. He helps businesses improve their visibility and performance on organic search, collaborating with clients across various industries and regions, and shares his insights as a recognized speaker.

  Judith Lewis: A renowned international consultant with over a quarter-century of experience. She is an in-demand speaker and trainer on AI, technical SEO, and content strategy at events around the world.
  

  Mark Williams-Cook: With over 20 years of SEO experience, Mark is a co-owner of a search agency, founder of AlsoAsked, and an organizer of SearchNorwich. His deep, hands-on experience makes him a valuable voice and a respected speaker and educator in the SEO community.
  

  Barry Adams: An active SEO practitioner since 1998, widely considered one of the top global voices in SEO, and a specialist in SEO for news publishers. He is a regular speaker at global SEO and digital conferences.
  

  Cindy Krum: Founder & CEO of MobileMoxie, Cindy is a visionary in mobile SEO, app marketing, and ASO. She is a regular speaker at national and international trade events, sharing her forward-thinking insights.
  

  Alex Moss: An expert-level SEO consultant with over 20 years of experience, specializing in technical and structural SEO as well as WordPress and product development. He is a regular speaker at SEO conferences and events.

  Sophie Brannon: An international SEO specialist with agency-side, client-side, and freelance experience, focusing on delivering ROI and showcasing the true business value of SEO, particularly for large organizations. She is a respected speaker at industry events.
  

  Jonathan Moore: A freelance SEO and analytics consultant blending deep SEO experience with data science and programming skills, delivering impactful solutions for e-commerce clients. He is a sought-after speaker at industry events, particularly on the topic of analytics.
  

  Olesia Korobka: An SEO entrepreneur and founder of Fajela, a resource for SEO information and experiments, with a strong focus on technical SEO and testing. She is a speaker at industry conferences.

  Dan Taylor: A recognized industry columnist and international speaker known for his deep technical knowledge and ability to distill complex topics at industry conferences.

  Yordan Dimitrov: An SEO Manager who champions a human-first, data-driven approach and is a rising star in the SEO community, known for his engaging presentations at industry forums and conferences.
  

  Sara Fernández Carmona: A freelance SEO consultant specializing in international SEO, localization, UX, and Search Experience Optimization (SXO). She is a sought-after speaker at conferences and lectures at the University of Barcelona.
  

  Peter Mead : A highly experienced and respected SEO practitioner known for his strategic thinking and ability to deliver impactful results in competitive environments. He is a frequent speaker at industry events.

  Michael King: A dynamic and respected figure known for his deep expertise in technical SEO, content strategy, and integrating SEO with broader digital marketing efforts. He is a prominent speaker at industry conferences.
  

  Lily Ray: VP of SEO at Amsive Digital, Lily Ray is a prominent voice on E-E-A-T and algorithm analysis. She regularly shares insightful research and analysis at industry conferences, making her a crucial resource for understanding Google's direction.

  Nick Wilsdon: A highly experienced SEO professional with a focus on technical SEO, large-scale website architecture, and search-friendly engineering. He has held leadership roles at major global organizations, driving SEO strategy and implementation.

  Anthony Barone: Co-Founder of StudioHawk UK. Leading a specialist SEO agency and Founder of Dreamland An SEO expert with extensive agency side experience in SEO and content strategy. He is a recognized speaker at industry events and contributes to publications on SEO best practices.

  Ulrika Viberg: A highly experienced SEO professional with a strong background in international SEO and digital strategy, currently working as Head of SEO at TransferWise. She's a frequent speaker at industry events.

  Simon Vreeman: An SEO strategist and speaker with a focus on technical SEO, data analysis, and automation. He is known for his innovative approaches to SEO challenges and his contributions to the SEO community through his speaking engagements.
  

  The SearchMasterMind Difference: Why This List Matters

  These caliber of experts together is precisely why SearchMasterMind exists. SearchMasterMind, isn't a conference; it's an invite-only event where the very best in SEO converge to discuss and challenges and future of our search solutions. It's where experts figures out "where are we going from here, whats next"? SEO Experts, speakers, conversations and solutions that really matter and who drive the discussions and conversations that truly impact the search industry.