Pub meet up 16.30 - 19.00
First meet and greet. We will meet at O'Donoghus pub, a cozy city center pub with 'trad music' (traditional Irish music) - well it will probably be raining so indoors is a given.
Opportunity to meet old friends and meet new ones.
There will be one little stop along with way between the pub and dinner - it's a surprise:)
Search Mastermind
Dublin, Ireland
Fáilte go hÉirinn
"Welcome to Ireland"
October 2025
Sunday 19th - Wednesday 22nd
Please don't share the page link or invite, it is personal to you and can't be given to anybody else:)
Only three weeks to go till Dublin event - this one is going to be epic!
Day 1 - Sunday 19th
For those that arrived on day 1 we have our first meet and greet.
Dinner 19.45
"The Blind Pig"
The Blind Pig "SpeakEasy"
Dinner, cocktails, music
City center location
"Step into the shadows and let us take care of you at one of Ireland’s finest hidden cocktail bars. Discover the thrill of secrecy, disguised entrances, and a whisper of mischief – but remember, it’s all hush-hush. Sip on some of the best cocktails in Dublin, crafted with precision and served with a side of mystery at The Blind Pig Speakeasy."
Set menu (linked here)
€55 per person
Day 2 - Monday 20th
Packed day of events to make new connections, soak up the culture and get some deep dive search conversations
Brining walking shoes, rain coat, stamina
and liver recovery tables
Tour 1
9.30 Trinity Book of Kellys Experience
Chapter 1: The Old Library, The Book of Kells and Gaia
Explore Trinity’s Old Library, view the world-famous Book of Kells and marvel at Gaia. Learn about the symbolism and artistry of the 1,200-year-old manuscript and get a close-up look at the current pages on display. Listen to our free audio guide to hear from Trinity experts throughout your visit.
Chapter 2: The Red Pavilion Digital Exhibitions & Gift Shop
Venture on an extraordinary voyage through the Secret Life of the Collections, The Book of Kells 360 and The Long Room Reimagined – three immersive digital exhibitions that ensure your visit will be a memorable one.
Tour 2
11.30 Irish Emigration Museum
A unique insight into Ireland’s history and culture.
Ever wondered why the Irish have made such an influence on the world? How did such a small country make such a big impact on the world? Over the centuries more than 10 million people emigrated from Ireland – at EPIC you can find out why they left, where they went and how they shaped the world.
The museum was founded on the belief that emigration is one of the most interesting ways to fully understand a country. As you uncover the stories of our emigrants, you’ll realise that emigration is not about what people leave behind, but what they bring with them.
Lunch: The Harbour Master
12.30 - 13.45
Jump on Luas (tram) down to Jameson tour - 20 minutes (10 on train, 10 walk)
Tour 3
In Irish, "whiskey" translates to "uisce beatha" - literally means "water of life".
Tour 4
-
Drury Building is a local sharing plates restaurant
-
Located on Drury Street just off Grafton Street
-
Pay on the night. approx €30-€40 pp with a glass on wine
-
We can ask for a separate alcohol bill to make it fare
-
We will be up early the next day so not a late night planned
Day 3 - Tuesday 21st
Ireland's Ancient East
Kilkenny - Medieval city & Co Wicklow - "Ireland's garden"
Full Day Tour
Kilkenny, Wicklow, Glendalough, Laragh Sheep Dog Trial
8.00 - 18.00 approx
WILD ROVER TOURS: Look out for a grey bus with a picture of a dog (our logo)
Pick up locations x 2
1) 8.20 am: Bus Stop, 33 College Green / Dame Street, Dublin 2. (50 metres from the front gates of Trinity College overlooking the street fountain)m
2) 8.30am: Leonardo Hotel Christchurch, 8 Christchurch Place, Wood Quay, Dublin 8 (formerly Jurys Inn Hotel)
Brining walking shoes and a rain coat
Morning: Kilkenny - Medieval Marvel (2.5 - 3 hours)
-
Depart Dublin early from a chosen meeting point to maximize our time in Kilkenny, a city where a castle dates back to the 12th century.
-
Stop 1: Kilkenny City
Kilkenny City offers a wonderful opportunity to catch a glimpse of Ireland's medieval past, it is also considered to be one of the cultural and craft centres on the island. We will go on a guided walking tour of the city including wondering through the narrow winding cobbled stone streets (think Harry Porter, diagon alley) along with being told stories of the cities history. Tour will take us to Kilkenny Castle and its grounds which are open to the public, these extensive castle grounds are behind a 1000 year old fortified granite walls.
We will have personal time to explore the city after the walking tour. Anybody that wants to can then take a tour of the castle (ticket not included but can be bought on the day there). Or choose to wonder across from the castle to Butler House & Gardens, beautiful gardens and the castle stable yards where silversmith crafts men and women are at work, sculptures, painters, tanners and potterers. The workshops are open to the public or visit the haunted Black Church and Rothe House filled with Viking artifacts.
Lunch in any one of the great pubs or artisan cafes along our way after the walking tour.
Afternoon: Wicklow Mountains & Glendalough - Nature's Embrace along with Ancient Lore
Wicklow is know as the "Garden of Ireland"
-
Stop 2: Sheep Farm & Collie Demonstration (45 minutes): Following the Kilkenny tour, we will stop at a working Irish sheep farm set in the Wicklow Mountains foothills. Witness border collies corral sheep across the fields in a demonstration, then chat with the farmer and mingle with sheep and dogs (I know we have a lot of dog lovers). The setting is magical, located in a beautiful Wicklow valley.
-
Stop 3: Wicklow Gap - Photo Stop (10 minutes): Afterward, we head over the wild and rugged Wicklow Gap, one of the highest Irish mountain passes and a film location for movies like Braveheart and PS I Love You, and the TV series Vikings. Enjoy a short photo stop and some spectacular views of the Wicklow Mountains National Park, gazing down through the centuries-old passageway linking east and west Wicklow. It's the one place in Ireland that always has snow in winter.
-
Stop 4: Glendalough Monastic Settlement (2 hours): Glendalough is one of Aoife's favourite places in Ireland
Retrace the footsteps of Celtic clans and St. Kevin as you dip down into the glacial valley of Glendalough, "the valley of the two lakes."-
Guided Walking Tour: Guided walking tour of the monastic settlement, founded in the 6th century by St. Kevin.
Explore old church ruins, round towers, and ancient graveyards, while hearing old stories and celtic folklore. -
Lakeside Serenity: We have ample time to explore the site and the nearer of the lakes. For thousands of years, people have been drawn to this remarkable place for its spectacular scenery, rich history, archaeology, and abundant wildlife.
Snack time: Light food and refreshments can be bought at a lovely venue on-site.
-
Return to Dublin at approx 18.00
-
Dinner and Show 8pm
-
Celtic Nights is a spellbinding traditional Irish dance show that transports you on an exhilarating journey through Ireland’s rich cultural tapestry. Immerse yourself in legendary Irish songs and captivating traditional Irish music, all while witnessing the breathtaking performances of our world-renowned dancers and musicians
-
Our tradition continues: 'Alice in wonderland rules' will apply - every second person moves a place to the right for each of new course - so everyone gets to talk to everyone over dinner:)
-
Yes it touristy but its great "craic"
-
22.00 Pub time:
Opportunity to meet up with other other search personalities and Global Search Awards judges and attendees
Wed 22nd - Official End
Almost everyone said they needed time on Wednesday to themselves, to work, to go wonder or get their glam on for the awards.
So we come to the official end to SearchMasterMind Dublin
For those that still would like explore the city I have listed a places to go see, things to do
-
National Art Gallery: Picasso: From the Studio
Most Irish Museums and Free to enter! Other have low cost entry approx €7
But that is not the end of the fun, a lot of invitees are judges and will be getting got all glammed up for the Global Search Awards gala event
Oct 2025
Sunday 19th -Wednesday 22nd
Fourth Search Mastermind Event
-
Given the world of search has changed more in 2025 than in the past 20 years, this event is brinings the world's top search experts and brains together to discuss search technology, strategies and what the future of SEO may look like.
-
We of course, continue with our ethos of No Brands, Just People.
No recordings, no real time social quotes, just simply conversations.
-
No allocated topics, decks or speaker times, simply experts being able to speak frankly, discuss the nuances, the edge cases, the proprietary insights, and peer to peer expert discussions
-
Search Mastermind in our home country and city. When we heard the Global Search Awards were being held in Dublin, we were giddy with excitement. This one is going to be epic!
-
It is going to be a packed three full days of events, lunches, dinners, cultural events and a full day search secret trip.
-
Ireland has so much cultural, history, arts and the natural beauty (we are the emerald isle) the events teams challange is what is include and what to leave out!
-
The invite list is finalized and invites have been sent out. (If you're on this no index page you should have got an invite - please don't share, the invite is personal to you and can't be given to anybody else:)
-
Our events are "No Brands, Just People" so hence, no sponsors or brands trying to gain experts time or influence.
Invitees understand, to accept the invite to join other search experts in this unique event they are willing to pay for themselves and the events they want to join (yes, your company can pay:).
-
If you received a personal invite, want to attend, simply RSVP and we will send on the information. We organize all the events; you just need to pay your way:)
