Dublin Search Mastermind

Oct 2025 -
Event Information

Fourth Search Mastermind Event

Given the world of search has changed more in 2025 than in the past 20 years, this event briought the world's top search experts and brains together to discuss search technology, strategies and what the future of SEO may look like.
We of course, continue with our ethos of No Brands, Just People. No recordings, no real time social quotes, just simply conversations.
No allocated topics, decks or speaker times, simply experts being able to speak frankly, discuss the nuances, the edge cases, the proprietary insights, and peer to peer expert discussion.

Search Mastermind was in our home country and city. When we heard the Global Search Awards were being held in Dublin, we were giddy with excitement. This one was epic!
It was a packed three full days of events, lunches, dinners, cultural events and a full day search around the east coast of Ireland our now famous "search day trip."
Ireland has so much cultural, history, arts and the natural beauty (we are the emerald isle) the events teams challange was what is include and what to leave out. But they smashed it out of the park!

Further Event Informatation at end of page

Day 1 - Sunday 19th

For those that arrived on day 1 we have our first meet and greet.

Pub Meet up and Dinner

5 Countries and some long flights

We meet at O'Donoghus pub, a cozy city center pub with 'trad music' (traditional Irish music)

Opportunity to meet old friends and meet new ones.

We had a one little stop along with way between the pub and dinner - it's was a surprise:)

Day 2 - Monday 20th

We had packed day of events that fostered new connections, soaked up the culture, and the famous Irish rain really showed up, and had some deep dive search conversations while trying to stay dry.

Morning Tours

2 Tours and lots of steps gained

Tour 1: Trinity College and the Book of Kells

Tour 2: Irish Emigration Museum

Afternoon Tours

2 Tours and lots of steps gained

Tour 1: Jameson - The home of Irish Whiskey

Tour 2: Guinness - The home of the black stuff

Dinner: Dury Buildings

Day 3 - Tuesday 21st

Full Day Tour

2 Tours and lots of steps gained

Kilkenny, Wicklow, Glendalough, Laragh, Sheet Dog Trail

And we got to huge baby lambs:)

Celtic Nights

Dinner and Show
Celtic Nights: Yes it was touristy but it was great "craic"

Wed 22nd - Official End

So we came to the official end to SearchMasterMind Dublin

But that was not the end of the fun, a lot of invitees are judges and got all got all glammed up for the Global Search Awards gala event in Dublins Mansion House.